Waterpark IP design and landscape functional theme packaging

ByAlunch 2024-07-01

With the Same Title to Content_amend: Waterpark IP Design and Landscape Functional Theme Packaging

As the competition between water parks intensifies, the importance of theme packaging is becoming increasingly evident. By introducing themes and packaging to water park equipment, the themed water park era is dominated by situational feelings. It is essential to determine the IP of the theme, as the success of the theme water park is largely dependent on the chosen IP. IP is a powerful tool for marketing, as it can drive sales by 20-30%, and a good IP can drive 70-100%. It is also an important means of connecting with visitors emotionally, and the emotional value of IP is its core value. IP is also a great source of content ideas for water parks, as it brings one into the story before one has even reached paradise. Through scene reproduction and character building, every element of the water park, including humanistic architecture, amusement equipment, entertainment performances, food and beverage shopping, and ecological landscape, can be reproduced to create a surreal theme amusement experience. Characters are added to the story line to bring the theme of the waterpark to life, with staff members dressed as scene characters, wandering aimlessly around the equipment, or bringing a variety of activities to the table. As a result, the theme packaging of water parks has the ability to create content and personality attributes, more connection and temperature sense, thus triggering emotional resonance of visitors, enhance emotional touch and user loyalty.

Author: Alunch

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