Water Park Investment Tips

Water Park Investment Tips

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Key Considerations for Water Park Investment in the Post-Epidemic Era

The sudden arrival of COVID-19 has caused significant losses to the tourism industry worldwide. With the gradual control of the epidemic, production has resumed, and the tourism sector is also gradually recovering. The robust resurgence of tourism suggests the potential for explosive growth in the coming year. So, in the post-epidemic era, what should we focus on in water park investment? Let’s delve into some key points.

More Room for Development in Innovative Parks

The aqua-park project remains a top choice for summer water activities. However, a new water park needs to attract significant attention and popularity. This involves more than just having unique water park equipment. The new park should create a distinct atmosphere, ensuring visitors feel comfortable and experience a sense of novelty. This encourages continuous exploration, making the entire visit enjoyable. A compelling IP is crucial, but so are the park’s planning, layout, landscape packaging, and even the style and orientation of small signs. Visitors should feel immersed in an engaging story.

Phased Investment in Aqua-Park Projects

Although the domestic epidemic is under control, it remains severe in many foreign countries. Therefore, our water park investment should be more rational at this time. Phased investment is a prudent choice, reducing risks while allowing more room for future water park development. This ensures that water parks continue to attract local tourists.

Increasing the Proportion of Parent-Child Products

Online surveys indicate a rise in parent-child travel in recent years. In some cities, short-distance trips with children on weekends have become commonplace. For safety reasons, parents usually accompany their children in water parks rather than engaging with large-scale equipment meant for adults. Therefore, increasing the proportion of parent-child amusement products is crucial to enhancing the park’s appeal.


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