Water Park Investment Strategies in 2021
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How should we respond to the current situation in the post-epidemic era regarding already built aqua park projects?
I. Re-establishing Initial Connections with Tourists through Brand Promotion
Due to the epidemic, the industry’s consensus on market confidence is that both rebound and retaliatory recovery coexist. This means that the pandemic has affected everyone’s income and heightened their health concerns, making them more cautious about travel plans. Retaliation is mainly seen in the release of the psychological needs of long-term residents who want to go out and explore. The market will take some time to recover, and brand promotion at this stage is crucial. It’s akin to a couple trying to rebuild their relationship after a breakup. For more insights on water park investment, post-epidemic strategies, visit our website.
II. Reducing Business Scope and Increasing Tourist Numbers
The impact of this outbreak is significant, and it will leave a psychological shadow for a long time. Tourism, as a typical crowd-gathering activity, has obvious uncertainties across regions, affecting everyone’s enthusiasm for travelling. Water park projects covering more than 80,000 square meters generally have about 2.5 hours by car market coverage capacity. However, the epidemic may reduce this market radiation radius to about 1.5 hours, making market growth vital.
Digging deep into the market for increments involves two main considerations:
First, are there people who have not experienced the children’s water park project? This usually involves further market penetration into rural areas, lower-level counties, and cities. Second, motivating repeat visits within an operating period is crucial. Offering more reasons to visit can increase the revisit rate. Early bird tickets during the opening period, peak season activities, promotions during the closing period, and annual festival experiences are all direct ways to boost revisits.
III. Extending Tourists’ Stay Time in the Water Park
Extending tourists’ stay time involves two aspects: extending the water park’s operation cycle and increasing the time tourists spend in the park. Besides entrance fees, in-park consumption is a primary income source. To boost this income, tourists need to stay longer. Here are some strategies:
1. Effective management to ensure tourists can play at ease.
2. Setting up engaging stories during play to encourage exploration.
3. Providing excellent service to improve tourist satisfaction.
4. Increasing rest, leisure, and entertainment areas to keep tourists in the park after they get tired.
5. Regularly holding activities or performances to attract tourists’ attention.
For more detailed strategies on water park investment, post-epidemic strategies, visit our website.
