Water Park Development Strategies Post-Epidemic
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For completed water park projects, addressing the current situation in the post-epidemic era is crucial. Here are some strategies to consider:
Re-establishing Contact with Tourists through Brand Communication
Affected by the epidemic, the industry’s consistent judgment of market confidence is that both burden and retaliatory recovery coexist. Burden refers to the fact that because of the impact of the epidemic, people’s income is affected and their health is especially valued by themselves, so they will be more cautious in making travel plans. Retaliation is mainly reflected in the release of psychological needs of long-term homestead.
The recovery of the market still needs a certain period of time, and communication at this stage is particularly important. The brand communication at this stage is actually a process of re-establishing the relationship between water park development projects and audiences, just like a lover who just broke up wants to re-establish the relationship.
Reducing Market Radius and Digging Deep into the Local Market
The impact of this epidemic is significant, and we will still have a certain psychological shadow within half a year. As a typical crowd-gathering consumption activity, tourism has obvious uncertainty in cross-region travel, which will more or less affect people’s enthusiasm for cross-region tourism.
Water parks with an area of more than 80,000 square meters generally have the market coverage capacity of about 2.5 hours’ drive. However, this epidemic may reduce the market radiation radius this year to about 1.5 hours’ drive. In this case, it is particularly important to dig deep into the local market to seek increment.
Extending the Stay Time of Tourists
Extending the stay time of tourists includes two aspects: extending the operation cycle of the water park and extending the stay time of tourists in the park.
In addition to tickets, another major source of income for the water park is tourists’ consumption in the park. To increase this part of income, we need tourists to stay long enough in the park. We can start from the following aspects:
- Safety management of water amusement park equipment is done well to make tourists have a good time;
- Interesting stories are set to encourage tourists to explore more when they are playing;
- Customer service is done well to improve the comfort of tourists;
- Rest and entertainment places are increased to make tourists stay in the park after they are tired of playing;
- Some activities or performances are held regularly to attract tourists’ attention.
Engaging in Public Benefit Activities and Establishing a Good Social Image
In 2020, medical workers are undoubtedly the most lovely people and heroes in harm’s way. Therefore, from the amusement associations to each individual scenic spot, they have basically announced that medical workers will be free of charge. This behaviour is worthy of full affirmation. However, if there are only gimmicks and only the medical staff are considered without their family members, or the implementation is not done well, it may have a counterproductive effect. Public benefit marketing activities, on the one hand, depend on the slogan, and on the other hand, rely on the implementation that we should do it with all our heart.
For more insights on water park development, visit Lanchao Water Park Equipment Manufacturer.
