Water Park Data Analysis Priority
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Effective water park management hinges on thorough data analysis. Here are some key areas to focus on:
1. Event Planning and Operation Data Analysis
Event planning is a crucial aspect of water park management. To avoid issues like “I don’t know how to predict the effect of the event,” it’s essential to determine core data before the event starts. This core data includes new member registration, member activity, member payment conversion, project consumption, and park visibility.
Activities planned by operations can be divided into two categories: interactive activities with non-commodity transactions, focusing on user interaction and product core data improvement; and commodity transaction promotions, concentrating on key promotion nodes and conversion rates. This also includes the total transaction amount brought by the activity to the platform.
2. Content Operation Data Analysis
Targeted content operations can increase the frequency of games in certain water park equipment. It’s important to pay attention to the role of content in promoting this indicator. For example, by retrieving users through content push, you need to monitor the amount of content delivered and the proportion of silent users browsing the water park equipment. Nowadays, content sales are thriving, and the public account of the water park can also use content as a sales guide.
3. Project Operation Data Analysis
For the operation of water park projects, follow-up data analysis is crucial from the beginning. Consider the following data-related matters:
1. Establish Data Items and Buried Points: Operations should list as many data items as possible based on the business process. This work can establish a data funnel model according to the user’s behaviour path. The finer the path segmentation, the more effective the model.
2. Data Cycle Analysis: The data analysis cycle refers to the business interval duration, with data extracted from reports for further analysis. Initially, the analysis cycle can be one day, once every seven days, or even longer. Besides analysing the conversion rate of each key link, operations staff can draw basic data into an Excel table, create a polyline to view data trends, and make a bar graph to view each route’s data trend.
Water Park Equipment from Lanchao
More on Guangzhou Lanchao Amusement Technology Co., Ltd—the No.1 in waterpark design, engineering, manufacturing, and installation in China. Over 19 years later, we are the most trusted name in the water park equipment industry in China, having developed thousands of projects in China and overseas, including 5 of China’s top 10 water parks and many others in East Europe, the Middle East, Southeast Asia, and beyond.
Lanchao is the top and most professional water park manufacturer in China, specialising in planning, design, manufacturing, and installation of equipment, landscape gardening construction, and operation (management) service for water park projects. In Conghua and Shaoguan, we have built two manufacturing bases with a total area of 120,000 sqm and more than 500 staff, covering fiberglass water slide workshops, steel structure workshops, and sculptures.
Lanchao has a professional team of over 200 experts specialising in theme park planning, engineering, landscaping, and R&D for water park equipment and engineering construction. Some of them have over 20 years of industry experience. Lanchao focuses not only on beautiful design but also on functionality and economic profitability.
Lanchao is committed to providing the best-quality products and services by investing in continuous research and development. We have established a water park equipment research centre with the strongest design and research capabilities and have obtained more than 70 patents. We are also a member of IAAPA and the National Aquatic Entertainment Facility Standard Unit, with three technical staff from our company setting the GB/T18168-2008 standards (Specifications of water amusement equipment category). Lanchao is the unique company in the water park equipment field, reported by CCTV—the most credible media—as the brand enterprise of “Made In China”.
For more information, contact us at +0086-20-39218293 or [email protected]. Please visit us at www.gzLanchao.com or www.hswaterslide.com for product information, news, events, and other updates.
