The Importance of Strong Regional Branding for Water Parks
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The evolution of water parks and water slides is undeniable. With policy trends, industry investments, and demand driving rapid development, the water park industry has moved beyond its initial phase of unchecked growth and limited supply. In today’s domestic market, the large-scale structure is nearly set, with major brands having their own strategies for future growth. It is crucial to make water slides distinctive and unique to stand out in the market. The four-season operation equipment by Lanchao Amusement is designed to meet the current demands for innovative water slides.
Complex and Dynamic Regional Competition
Currently, the water park industry is experiencing a scenario where “a hundred flowers bloom and a hundred boats compete for the best.” With the entry of giants like Disney, Six Flags, and Universal Studios, along with efforts from Fonterra, Chimelong, and Happy Valley, real estate companies such as Shimao, Wanda, and Evergrande are venturing into tourism. The government also supports local developers, intensifying competition among theme parks. This competition involves a mix of real estate, cultural technology, government, and investors. Traditional tourism operations are no longer the only means to attract visitors. Real estate developers might leverage owner resources and publicity, while investors could engage in aggressive pricing strategies for short-term gains. The complexity and variability of this landscape are challenging to predict.
Building a Strong Regional Brand for Survival
Strong brands are highly sought after in the market, like Happy Valley, Fonterra, Chimelong, and Dinosaur Garden. Regardless of the market, these brands receive robust government support, market backing, and public acclaim. While strong brands in regional markets may lack national influence, they can focus more effectively on local markets due to their deeper understanding of regional strengths. This focus can give them an edge over national brands within their region. For instance, Zhengzhou Opalala Aquatic World, through its operations in the regional market, concentrates resources on event planning, product promotion, and marketing. This approach makes it more popular and gives it a stronger regional branding presence than the national brand Zhengzhou Fangte Aquatic World.
