Optimizing Tourist Experience in Queuing Areas
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At the entrance of a queuing area, tourists often seek real-time, accurate information about the expected wait time for an attraction, the start time of the next or remaining performances, or any potential suspensions. An electronic information screen at the entrance can capture more attention than the entrance decor itself, assisting visitors in planning their next activities. This concept is akin to building a water park, where similar considerations are necessary.
Moreover, when tourists see a long queue time displayed and hesitate, the sudden rush of an amusement ride, accompanied by the thrill and screams, can encourage them to join the queue enthusiastically. The roller coaster at Haichang Discovery Kingdom leverages this psychological cue, turning queuing into an inevitable choice for tourists. The combination of technological displays and project atmosphere creates a harmonious experience, preparing tourists psychologically for long waits while immersing them in the atmosphere, thus reducing complaints and boosting the attraction’s popularity.
Multimedia Interaction
Long queuing times are common for popular attractions. Utilising video, audio, and multimedia interactions can significantly enhance the atmosphere in the queuing area, alleviating irritability and eliminating the need for a rehearsal hall. For instance, the submarine interactive ship at Zhuhai Changlong Ocean Park features game-like display screens in its queuing area. As tourists navigate through the area, they encounter interactive displays that engage their curiosity. However, some tourists may miss out on interactions due to malfunctioning joysticks.
Increasingly, queuing areas are equipped with display screens on ceilings or walls, providing instructions and usage methods for amusement equipment. This setup reduces the need for service personnel inspections and improves project efficiency. Some screens even showcase new products from the theme park, cleverly expanding promotional channels.
Network Interaction
Shanghai Disneyland’s popular “Fly Over the Horizon” attraction often faces long queues, leading to complaints. To address this, management introduced QR codes in the indoor queuing area, encouraging tourists to scan and participate in online group challenges. The questions align with the exploration theme, and the fastest group with correct answers is displayed on the queuing hall’s ceiling. Participants become engrossed in the questions, momentarily forgetting the tedious wait.
Comfort Building
Queuing areas, whether indoors or outdoors, must accommodate year-round operations in theme parks, similar to building water parks. Despite only a few days of extreme weather annually, tourist comfort is paramount. High-power fans are often used to cool tourists, and fog forest cooling systems are increasingly common in public spaces. In winter, heaters are strategically placed to maintain a comfortable environment.
Safety Protection
Once comfort is ensured, safety becomes a priority. High-speed fans can cause vibrations, leading to potential loosening. To prevent accidents, medium and large fans are equipped with safety ropes. Fans are typically mounted on side walls or ceilings, positioned to avoid contact with tourists, even if a child is lifted onto an adult’s shoulders. Safety barriers around heaters prevent accidental contact and burns.
In the seemingly inconspicuous queuing area, these meticulous details and equipment provide silent comfort and care to tourists, enhancing their overall tourist experience. The integration of technology and thoughtful design ensures a seamless and enjoyable visit for all.
