Key Visitor Attraction Trends for 2025
As we step into a new year, it’s time for blooloop to forecast the leading visitor attractions trends for 2025 within the competitive landscape of location-based entertainment (LBE). Global operators of theme parks, museums, zoos, aquariums, and immersive experiences are consistently unveiling innovative concepts that evolve and enhance the industry year after year.
In 2025, technology will play a pivotal role in transforming the attractions sector. While artificial intelligence (AI) is a significant trend across various sectors, in the LBE realm, immersive technologies are being harnessed to create groundbreaking experiences. Additionally, green technologies are being integrated to foster the development of more sustainable attractions.
Current Visitor Preferences
Today’s visitors are seeking accessible spaces, family-friendly experiences, themed food and beverage options, and unique overnight accommodations. Our list of top trends also includes a focus on conservation efforts in zoos and a rising demand for next-generation cruises.
Many of the visitor attractions trends for 2025 are continuations from last year’s predictions. Read on to discover more insights.
Gaming Brands in Attractions
Gamification has been a prominent trend highlighted by blooloop for the past two years, and it remains crucial in 2025. This year, we are observing the expansion of gaming brands within LBE environments. A notable development is the introduction of Donkey Kong at Universal Studios Japan’s Super Nintendo World, inspired by the classic arcade game from Nintendo.
Donkey Kong Country features the Mine Cart Madness coaster, which promises an innovative ride experience that defies traditional design, offering an unpredictable adventure. “The new ride attraction, Mine Cart Madness, is a fresh and innovative coaster design that will provide an exhilarating experience,” stated Daniel Greer, a creative show producer at Universal.
The first Super Nintendo World debuted at Universal Studios Japan in 2021, followed by an expansion at Universal Studios Hollywood in 2023. This year, a Donkey Kong-themed zone will be part of Epic Universe, Universal Orlando’s fourth park.
Additionally, UK-based attractions operator Merlin Entertainments is collaborating with Minecraft creator Mojang Studios to develop LBE experiences inspired by the video game, with an investment exceeding £85 million ($110 million) for two new attractions in the UK and US.
Artificial Intelligence in Attractions
Artificial intelligence continues to dominate headlines and is a key focus among the visitor attractions trends for 2025. The advancements in AI are reshaping the visitor experience, with companies in the attractions sector leveraging this technology to streamline operations, enhance interactivity, and personalise guest interactions.
For instance, Six Flags is undergoing a digital transformation driven by AI, featuring a new digital concierge named Missi Six and an advanced AI drowning prevention system at its water parks. Chatbots are also gaining traction, with various companies in the industry launching their own, including Smeetz and Convious.
Nature Conservation Efforts
Conservation initiatives aimed at reversing biodiversity loss and protecting wildlife are prominently showcased by zoos and aquariums, marking a significant trend in 2025. All LBE sites, from theme parks to museums, can incorporate conservation principles into their operations.
Recent conservation projects include a collaboration at Drusillas Park in Sussex, UK, which is working with a nature charity to preserve the Cambodian binturong through cryogenic techniques. Similarly, Blackpool Zoo is employing innovative methods to monitor the reproductive cycles of its Asian elephants.
Innovative Wellness Experiences
Wellness tourism is rapidly growing, projected to reach $8.5 trillion by 2027. Innovative wellness experiences, such as yoga classes at the Louvre and brain biohacking at Jumeirah hotels, are becoming increasingly popular. Lindsay Madden-Nadeau from Red Sea Global highlighted the integration of technology and AI in wellness strategies.
Unique Hotels and Themed Accommodations
Experiential hotels are emerging as a major trend for 2025, with accommodations that are immersive, themed, or unique. Disneyland Paris has transformed its Disneyland Hotel to feature immersive suites, while Disneyland in California has introduced the first fully Pixar-themed hotel in the US.
As the attractions landscape evolves, the focus on visitor attractions trends will continue to shape the experiences offered to guests, ensuring that they remain engaging and relevant in the years to come.
