Innovative Water Rides Supplier: Differentiation and Integration
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To ensure a water park stands out and thrives amidst market competition, it is crucial to develop an IP that resonates with and is accepted by tourists. This strategy is also vital for nurturing potential customers.
This “IP style” first saw great success in the film and television cultural industry and was subsequently introduced into the realm of water park equipment.
Moving away from the traditional “just play” approach of merely piling up equipment, water parks have gradually embraced theming. A complete and engaging storyline is crafted for the park, making the visitor’s experience akin to “watching a movie,” thereby leaving a lasting impression.
Integrated Design Recommended by the Water Rides Supplier
The planning of theme parks has evolved towards integrated design. This comprehensive approach encompasses everything from overall planning and layout to architectural design, theme IP development, landscape architecture integration, and the inclusion of performance shows. The increasing variety of elements necessitates a fresh approach to theme park planning and water park design.
Planning Stage
During the planning stage, factors such as project site selection, consumer orientation, planning layout, and product differentiation must be considered holistically. Selecting locations with convenient transportation and beautiful surroundings can attract tourists. Combining this with IP system construction can enhance market adhesion and stimulate secondary consumption. Rational venue planning maximises visitor reception, while increasing product differentiation boosts market competitiveness. These designs require the water rides supplier to be highly professional.
The Plan Deepening Stage
In the design phase, the theme IP must take precedence, as it is the soul of the park. Once a theme is established, the park is divided into sections that are cohesive yet distinct. Each district’s environment is built around the central theme with a storyline, making the arrangement of various theme park equipment more engaging. The theme helps define the architectural and equipment packaging style, strengthens indoor and outdoor connections, enriches landscape and plant configurations, and ensures the park’s style is harmonious and distinctive. Additionally, the theme can deepen and reinforce visitors’ awareness of the park, enhancing their immersive experience.
For more information on innovative water park design, visit Lanchao Water Park Equipment Manufacturer.
