Innovating Water Park Equipment in a Saturated Market
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According to relevant data, there are about 1,600 water parks in China, but only 333 prefecture-level districts. Using simple averaging arithmetic, this means there are approximately five water parks per district. However, some cities like Beijing, Xi’an, Zhengzhou, Weifang, Chongqing, Mudanjiang, and Shenyang have an even higher concentration, with a city potentially hosting 7-8 water parks. In some cases, two water parks can be found just 2-3 kilometres apart. Often, these parks are merely a collection of similar equipment, lacking differentiation. So, in such a saturated market, how can water park equipment innovation help parks stand out? Here are some suggested measures that might spark some ideas:
1. Colour Matters to Tourists
From a tourist’s perspective, the colour of the equipment significantly impacts their experience. Colour matching is a science that touches on various aspects. When selecting colours for water park equipment, it should not be done arbitrarily. Necessary research should be conducted on the target customer group to understand their common colour preferences.
2. Design with Curiosity in Mind
People are naturally curious and are drawn to the unknown. Similarly, uniquely designed water park equipment often piques tourists’ interest. However, while designing the appearance and shape, it is crucial not to create overly bizarre forms just for the sake of being different, as this can backfire. The design should be grounded in thematic elements and facts.
3. Embrace Technological Advancements
When developing new equipment, integrating cutting-edge technology is essential. For instance, incorporating the currently popular VR technology into amusement equipment can be a game-changer. By embedding computer sensing elements into water park equipment and using waterproof VR helmets, tourists can enjoy an immersive experience. This is a prime example of water park equipment innovation.
For more insights on water park equipment innovation, visit Lanchao Water Park Equipment Manufacturer’s website.
