Innovating Water Park Equipment in a Saturated Market
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According to relevant data, there are about 1,600 water parks in China, but only 333 prefecture-level districts. Using simple arithmetic, this averages to about five water parks per district. However, some cities like Beijing, Xi’an, Zhengzhou, Weifang, Chongqing, Mudanjiang, and Shenyang have as many as 7-8 water parks each. In some areas, two water parks can be found just 2-3 kilometres apart. Often, these parks are merely a collection of similar equipment with no distinguishing features. So, in such a saturated market, how can water park equipment innovation help parks stand out? Here are some suggested measures that might spark some ideas:
1. Colour of the Equipment
From a tourist’s perspective, the colour of the equipment significantly impacts their experience. Colour matching is a science that touches on various aspects. When selecting colours for water park equipment, it should not be done arbitrarily. Necessary research should be conducted on the target customer group to understand their common colour preferences.
2. Design of Appearance and Shape
People are naturally curious and are drawn to unknown or unusual things. Similarly, uniquely designed water park equipment often piques tourists’ interest. However, the design should not be overly eccentric just for the sake of being different, as this can backfire. The design should be based on factual themes and elements.
3. Integration of Technology in New Equipment
When designing and developing new equipment, it is crucial to incorporate cutting-edge technology. For instance, integrating the currently popular VR technology into amusement equipment can offer a unique experience. This involves embedding computer sensing elements into the water park equipment and using waterproof VR helmets to provide tourists with an immersive experience.
For more insights on water park equipment innovation, visit Lanchao Water Park Equipment Manufacturer.
