Improving Sales of Water Park Products
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Nowadays, water parks have carved out a significant niche in the leisure tourism industry. The unique experiences offered by these non-daily spaces allow people to temporarily escape the worries and pressures of everyday life. Consequently, water parks are becoming increasingly popular and are gradually becoming an essential part of people’s leisure and entertainment activities.
Despite the growing affection for water parks, the high investment costs and unhealthy revenue structures have made it challenging for these parks to develop sustainably and achieve good returns, placing unprecedented pressure on their operations.
The optimal business model for water parks involves attracting tourists with water park products built around themed content. By selling derivative products that embody the theme park culture, parks can secure secondary profits and further expand brand cultural awareness. Successful theme water parks worldwide typically derive their profits from various in-park consumption items such as shopping, catering facilities, and additional entertainment options. Ticket sales are primarily used to cover daily expenses. For instance, tickets for the renowned Chimelong Water Park and other successful parks generally account for about 40% of total revenue, with the remainder coming from merchandise and catering sales. According to official data from Tokyo Disney Resort, the total per capita consumption of tourists in 2019 was 11,505 yen (approximately RMB 786), with tickets accounting for 5,252 yen (45.6%, approximately RMB 315), shopping for goods at 3,821 yen (33.2%, approximately RMB 229.3), and catering at 2,432 yen (21.4%, approximately RMB 145.9). Currently, in the income structure of domestic water parks, ticket sales often account for 80% or more of total income. There are indeed some common issues behind the poor sales performance of commodities, and what are the solutions to these problems? (See next article)
Water Park Equipment from Lanchao
More on Guangzhou Guangzhou Lanchao Amusement Technology Co., Ltd—the No.1 in waterpark design, engineering, manufacturing, and installation in China. Over 19 years later, we are the most trusted name in the water park products industry in China, having developed thousands of projects both domestically and internationally, including 5 of China’s top 10 water parks and many others in Eastern Europe, the Middle East, Southeast Asia, and beyond.
Lanchao is the leading and most professional water park manufacturer in China, specialising in planning, design, manufacturing, and installation of equipment, landscape gardening construction, and operation (management) services for water park projects. In Conghua and Shaoguan, we have established two manufacturing bases covering a total area of 120,000 sqm and employing more than 500 staff. These facilities include workshops for fibreglass water slides, steel structures, and sculptures.
Lanchao boasts a professional team of over 200 experts specialising in theme park planning, engineering, landscaping, and R&D for water park products and engineering construction. Some team members have over 20 years of industry experience. Lanchao focuses not only on aesthetic design but also on functionality and economic profitability.
Lanchao is dedicated to providing the highest quality products and services by investing in continuous research and development. We have established a specialised water park equipment research centre with the strongest design and research capabilities, holding more than 70 patents. We are also a member of IAAPA and the National Aquatic Entertainment Facility Standard Unit, with three technical staff from our company contributing to the GB/T18168-2008 standards (Specifications of water amusement equipment category). Lanchao is the unique company in the water park equipment field reported by CCTV—the most credible media—as the brand enterprise of “Made In China”.
For more information, contact us at +0086-20-39218293 or [email protected]. Please visit us at www.gzLanchao.com or www.hswaterslide.com for product information, news, events, and other updates.
