Guide to Entering the Blooloop Innovation Awards 2025
Now in its fifth year, the Blooloop Innovation Awards, presented with AREA15, honour the most innovative projects and companies within the global visitor attraction sector.
Our panel of judges comprises esteemed thought leaders and industry experts from some of the world’s leading visitor attractions. They will be on the lookout for the most groundbreaking products and projects that are poised to shape the future of visitor experiences.
Key Dates:
- Final deadline for guaranteed speaking slot with deluxe entry: 7 September 2025.
- Entries close: 29 September 2025
Which Category is Right for You?
This year, we have 21 categories that encompass Family, Accessibility, Themed Environment, Experiential Technology, and more, covering every aspect of the global visitor attractions industry.
Choose from:
- Accessibility
- Blue Sky, sponsored by FORREC
- Brand Realisation
- Creative Technology, sponsored by Holovis
- Exhibit – Animals
- Exhibit – Culture
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by SSA Group
- Immersive Attraction
- Immersive Experience, sponsored by Christie
- Immersive Experience – Cultural
- Marketing
- Retail & Dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – Culture, sponsored by QSAS
- Sustainability
- Thrills
Top tip: Tailor your entry to the category – click here to read the judges’ rubric to inform your entry.
Why Should You Enter?
By entering the Blooloop Innovation Awards, you can:
- Enhance your visibility and be recognised by key industry figures – our expert judges.
- Celebrate your achievements with your team and clients, using your award entry for marketing and to boost team morale.
- Showcase your innovation to the largest audience of attractions industry professionals with your own page in our Innovation Awards Gallery on blooloop.com – which receives 15,000 views per month.
- Gain a competitive edge and attract new business and talent.
- Reinforce your reputation for excellence.
- Winners join the impressive roster of previous award recipients, solidifying their status among the industry’s leading innovators.
Which Entry Type is Best?
Each entry receives a dedicated page on our Innovation Award website and an Innovation Showcase virtual booth at our online Festival of Innovation. We will announce all our winners at the Festival of Innovation in January 2026.
To stand out, consider a Standard Plus or Deluxe entry, which will include you in our pre-Festival of Innovation newsletter and feature.
Can’t decide between two categories? With the Standard Plus and Deluxe entries, you can submit the same project in both.
For maximum exposure, opt for the Deluxe entry to participate in a thought-leadership panel discussion for your entry category at the Festival of Innovation. This exclusive opportunity places you alongside other entrants, the category sponsor, and our expert judges to share insights on the industry’s future. Limited spots are available for each category.
Standard entries for our Accessibility and Sustainability categories are free. Ensure you highlight how you are contributing to a more sustainable and inclusive industry.
Key Information
- Your entry can be a specific project, product, exhibit, design, campaign, new company, and more. We refer to this as your ‘Innovation’ during the entry process.
- You should not submit the same Innovation as in previous years unless you can demonstrate that it has significantly new content.
- Concepts cannot be entered.
- There are no project timeframe restrictions; however, our judges are seeking the most innovative entries, so we recommend submitting recent work.
- Once you submit your entry, you can continue to edit it until the final entry deadline of 29 September 2025. After that, no changes can be made.
- Keep your pitch video straightforward and a maximum of 3 minutes long. Avoid using pre-recorded marketing materials; speak directly to the judges! Explain why your entry is innovative and fits the category.
