Future Trends in Water Park Equipment Development
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Water Park Development is evolving with a focus on polarisation, where the orientation of parks shifts between maximisation and minimisation. Some sections of the water park are being transformed into resorts that combine both water and land attractions. The benefit of maximisation lies in the robust industrial chain that supports hotels, dining, entertainment, and retail, encouraging tourists to enjoy extended stays of over two days. Meanwhile, other parts of the park target the local market within an hour’s drive, offering precise positioning, unique features, and a deep dive into tourism culture to cater to the fragmented entertainment needs of nearby residents.
Embracing Intelligence in Water Parks
Intelligence in Water Park Development involves creating a seamless connection between online and offline experiences. This includes establishing efficient and convenient booking channels and enhancing the interaction between digital and physical realms. Real-time park updates, online visual simulation tours, and digital displays of park merchandise can guide tourists in making informed choices. Additionally, the introduction of smart devices, like complimentary smart wristbands for visitors, allows for operations such as stored value, food and beverage reservations, park navigation, and queue status checks. Payment methods are becoming more advanced, with options like cash, credit cards, Alipay, and futuristic methods such as scans and iris recognition becoming a reality. Ultimately, the satisfaction of tourists will be the highest standard of evaluation.
Data-Driven Strategies
Dataisation in Water Park Development involves leveraging data to understand customer needs deeply and develop targeted marketing strategies. By gathering extensive data through various channels, businesses can forecast catering sales within the park and allocate staff efficiently based on weather and booking conditions. Big data analysis at both industry and national levels helps in understanding shifts in consumer demographics, particularly the preferences of those born after 2000, and addressing the challenges posed by single, young, and middle-aged consumer groups.
Customisation: A New Business Model
Customisation represents a shift in business models, particularly in the context of the Internet. The key is to adopt a user-centric approach rather than a customer-centric one. Users typically exhibit four characteristics: they may not always consume your products, they frequently use your services, they establish direct connections with you, and they engage in regular communication. By transforming customers into users, water parks can drive other industries and explore potential business value.
