Exploring the Night Tour Economy’s Impact on Cities
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Since 2019, the buzzword “night tourism economy” has emerged as a significant focus for many cities, becoming a crucial driver for urban and scenic economic development. Local governments are actively introducing supportive policies to bolster the night economy, with cities nationwide unveiling new “Night Tour” attractions. This trend extends beyond traditional tourism to include water parks and water slides.
As the social economy evolves and the tourism industry advances, the conventional “visit here” model no longer satisfies tourists’ expectations. Destinations now require diverse tourism products and attractions to captivate visitors. The night tourism economy has emerged as a transformative force, reshaping destination tourism and fostering unique cultural identities across various locales, thus paving the way for the enhancement of night tours.
Strategic Development of Night Tourism Projects
When developing night tour projects, it is essential to assess market demand while considering factors such as market foundation, accommodation facilities, location advantages, holiday functions, and scenic resources. Industry management, business strategies, product and content creation should align with the unique characteristics of each destination. This approach allows for adaptation to market trends, showcasing systematisation, diversification, scientific innovation, artistry, and variety.
Large-scale theme parks or water slides, particularly those with cultural IP themes, can host a range of themed activities, including dining, accommodation, entertainment, large-scale performances, and interactive high-tech experiences.
The Cultural Significance of Night Tourism
Night tourism plays a vital role in cultural tourism and the night economy. For cities and scenic spots, the cultural depth and breadth far exceed mere tourism. Tourism serves as a cultural carrier, with culture being the essence and spirit of tourism. The fusion of culture and tourism leverages tourism activities to explore cultural IP value.
By drawing on local culture, history, customs, and regional traits, scenic areas can develop distinctive tourism projects that enhance the cultural and artistic allure of night tourism. This approach revitalises scenic areas, infusing them with new energy.
Innovative Night Tour Systems
In constructing night tour project systems, it is feasible to create themed amusement products, activities, and supporting services centred around the core brand of scenic IP. As tourists increasingly engage and spend, the demand for night tourism diversifies. Urban landscape lighting, building illumination, light shows, water displays, interactive lighting devices, tourism performances, and immersive experiences are classic night tourism projects that captivate audiences, extend viewing times, and enhance reputation and popularity.
Moreover, scenic spots can incorporate AI, VR, AR, virtual reality, cloud tourism, and other digital art technologies, along with leisure and entertainment interactive experiences. Water parks can integrate these technologies with water slides, transforming them into unique and appealing attractions, potentially becoming landmarks for resorts or cities.
Themed parks, hotels, homestays, restaurants, and cultural experiences built around scenic IP are integral to the night tour system. A comprehensive array of night tour projects, flourishing at multiple points, ensures tourists are enchanted and reluctant to leave, making “Night Tour” an essential part of their itinerary.
