Explore Trends and Innovations at SEA Expo 2025
The SEA Expo 2025 (Saudi Entertainment and Amusement Expo), recognised as the largest assembly of leisure and entertainment professionals in the Middle East, is set to take place at the Riyadh Front Exhibition & Conference Center from 20 to 22 May 2025.
As part of its Vision 2030 initiative, Saudi Arabia is positioning itself as a significant player in the global entertainment landscape. This event will gather leaders, investors, and innovative thinkers from across the globe to shape and discuss the future of the entertainment industry in the region.
Why Attend SEA Expo 2025?
The SEA Expo 2025 will be co-located with the Saudi Light & Sound (SLS) Expo, creating a unique opportunity for over 25,000 attendees, 500 exhibitors, and more than 100 thought leaders to converge. This free-to-attend event will feature a rich agenda, including keynotes, panel discussions, and fireside chats led by over 75 global industry influencers.
Attendees will have the chance to explore more than 300 local and international brands, with expectations of welcoming over 15,000 professionals from the entertainment sector. This expo serves as a vital platform for international collaborations and significant investments.
Participants can discover cutting-edge technologies that are revolutionising the sector, including VR, AR, immersive gaming, and AI-driven entertainment solutions. Additionally, the event will facilitate networking opportunities with investors and decision-makers, fostering collaboration and expansion in the region.
Education Sessions
Tuesday 20 May
The SEA Expo 2025 will commence with the SEA Summit, featuring opening remarks from the chairperson, followed by the keynote session titled Partnership in Practice: Building Saudi’s Next Entertainment Hubs. This panel will delve into how partnerships are reshaping the entertainment sector in the Middle East.
Moderated by Neil Dwyer from Six Flags Qiddiya, the discussion will include insights from Abdulelah Al Fawzan of Saudi Entertainment Ventures (SEVEN) and Fahad Alobailan from Baan Holding Group.
Further sessions will explore topics such as the globalisation of Saudi Arabia’s intellectual properties and the crafting of a thriving investment ecosystem in the entertainment sector.
Wednesday 21 May
Day two will feature Yael Coifman from Leisure Development Partners as chairperson, who will introduce discussions on the evolving role of Family Entertainment Centres (FECs) in Saudi Arabia’s entertainment landscape.
Sessions will also cover the rise of social entertainment and the integration of experiential dining, alongside the growing popularity of snow attractions in the GCC region.
Thursday 22 May
The final day will focus on investment strategies and the future of esports in Saudi Arabia, alongside discussions on sustainability in the entertainment sector. Attendees will gain insights into how the entertainment industry is adapting to new technologies and consumer expectations.
Meet the Exhibitors at SEA Expo 2025
accesso – booth #3A371
accesso Technology Group PLC, a leading technology provider for attractions worldwide, will showcase its innovative solutions aimed at enhancing guest engagement. With over 1,200 venues across 33 countries, accesso’s tools are designed to increase revenue and streamline operations.
Alterface – booth #4A480
Alterface, a leader in interactive technology, will present its latest projects, including the world-first Action League Popcorn Revenge, which combines competitive gameplay with dynamic rotation systems.
Attractions.io – booth #4C441
Attractions.io, a creator of mobile visitor apps, will demonstrate how its solutions enhance guest experiences and streamline operations, including the new Guest Experience Intelligence tool, GX Pulse.
Brogent Technologies – booth #3C391
Brogent Technologies Inc. will unveil its latest innovations, including the highly anticipated Godzilla The Ride, an immersive flying theatre experience set to launch globally in summer 2025.
CONDUCTR – booth #4D490
CONDUCTR, a UK-based creative innovation studio, will showcase its latest projects, including the world’s first outdoor interactive LED sports court, Glow Court, designed for Norwegian Cruise Lines.
Dartsee – booth #3A390
Dartsee, a leader in interactive social gaming, is expanding its presence in the Middle East with state-of-the-art dartboard systems designed to elevate guest experiences.
Environmental Street Furniture – booth #4D449
Environmental Street Furniture will showcase its latest themed outdoor furniture products, enhancing visitor experiences through innovative design solutions.
Embed – booth #3B331
Embed will present updates to its point-of-sale and revenue management systems, focusing on creating seamless guest experiences through integrated cashless payment solutions.
ETF Ride Systems – booth #4B419
ETF Ride Systems will showcase its latest ride concepts, including the new ETF Dynamic Mover, which offers advanced navigation technology and flexibility in ride design.
Fantawild – booth #4D408
Fantawild will introduce its new product, VR Space, at SEA Expo 2025, alongside showcasing its recent theme park openings in China.
FORREC – booth #4C490
FORREC will discuss its work on the Rixos Hotel and Water Park in Saudi Arabia, highlighting attractions inspired by local legends.
Greenspan Projects – booth #3A369
Greenspan Projects will showcase its bespoke construction and theming projects for various visitor attractions, including its role as the sole distributor of the innovative Puttify golf game.
Intamin – booth #4C439
Intamin will highlight its contributions to the Middle East’s theme park industry, showcasing a range of high-thrill attractions supplied to prominent destinations.
