Evolving Tourism: New Experiences and Operations Post-Pandemic
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Whether it’s a city leisure tour or a self-driving adventure, we’re all familiar with short and long vacation tourism products. It might seem like there’s nothing new under the sun. However, when a sudden epidemic becomes a regular part of life, the tourism market’s demands evolve, bringing fresh changes and characteristics. This shift affects not only hotels, resorts, and scenic spots but also theme parks, water parks, and zoos.
Two significant messages have emerged: firstly, urban tourism is set for a transformation, enhancing city images and service brands. Secondly, the shift from mass tourism to personalised experiences will drive market segmentation. This includes sports-related health products, RV tourism with campsite layouts, and even innovations like low-altitude flights.
There’s also an underlying message that the intelligent development of tourism is strengthening the bond between tourism products or destinations and tourists, thereby enhancing the quality of tourist experiences.
Regarding travel time, family long vacations that cater to parents and children are limited, while weekend and short vacations are on the rise. However, the rapid growth of family tourism is relatively recent. From a market threshold and employment perspective, there’s no unified standard. Particularly, tourism products with parent-child attributes often lack family services, leading to the notion that “parent-child travel is not truly parent-child.”
Parent-child products aren’t just ready-made tourism projects with slides and sheep enclosures. They represent a two-way integration across age groups. For parents, it’s about emotional engagement and fun, while for children, it’s a paradise for cognitive education and playmates.
Thus, the “parent-child tour” is a customised tourism product, with a focus on refining products, scenes, and services for future development. For instance, entertainment facilities tailored by age, cultural and creative products, and travel packages designed for family needs require the involvement of educators, picture book promoters, sports coaches, and others. This ensures that the educational and entertainment functions of parent-child tourism are realised and appreciated by consumers.
From the initial online reservation responses to the monitoring process of “one scan code, two temperature measurements, three interval releases” when tourists enter a scenic spot, avoiding crowded tourism modes, rational control, and human-oriented services are combined to provide a comfortable tourism experience. This approach is the optimal path for scenic spots and tourists to enjoy the spring light and may even become a standard management plan for scenic areas.
In the future, the Internet of Things will establish an efficient and energy-saving service network through sensor exchanges, altering business management in areas like environmental protection, personal health, emergency prediction, and tourist satisfaction. This will innovate service concepts, accelerate the transformation of Intelligent Tourism from traditional tourism, and ultimately achieve the shift of the tourism industry to a modern service industry driven by informatization.
As we navigate the era of Post-Pandemic Tourism, these changes will redefine how we experience travel, making it more personalised and intelligent.
