Entries Open for blooloop Innovation Awards 2025 with AREA15
Blooloop is thrilled to announce that submissions are now being accepted for the Innovation Awards 2025, in partnership with AREA15. Celebrating its fifth year, we are eager to collaborate with AREA15 once more to honour the most groundbreaking achievements within the global visitor attractions sector.
The winners will be revealed at The Festival of Innovation, our online event scheduled for January 2026. In addition to announcing the winners, participants will have the opportunity to hear from industry leaders during our panel discussions. Previous speakers have included representatives from Universal Orlando, Merlin Entertainments, MSC Cruises, International African American Museum, Phantom Peak, Netflix, and many more.
What Are We Looking For?
We seek entries that propel the global visitor attractions industry forward and establish benchmarks for innovation. Whether it’s cutting-edge technology, exquisitely designed exhibitions, next-generation rides, or the latest sustainable initiatives, the Innovation Awards 2025 aim to highlight projects and products that challenge the limits of the industry.
We welcome submissions from all sectors. This includes any experience, product, exhibit, design, digital campaign, attraction, technology, and beyond. The only requirement is that it must be new and transformative for the industry.
Please refrain from submitting the same innovation as last year unless you can demonstrate that it has significantly new content. For more details on how to enter the awards, please visit here.
Benefits of Entering the Innovation Awards 2025
Participating in the Innovation Awards 2025 offers numerous advantages:
- Join the ranks of remarkable companies that have previously won and establish yourself as an Innovator in the industry.
- Enhance your visibility and gain recognition from our expert judges.
- Celebrate your achievements with your team and clients. Use your award entry for marketing purposes and to uplift team spirit.
- Gain a competitive edge to attract new business and talent.
- Showcase your innovation to a vast audience of attractions industry professionals through your dedicated page in our Innovation Awards Gallery on blooloop.com, which receives 15,000 views monthly.
- Reinforce your reputation for excellence.
2025 Categories
- Accessibility
- Blue Sky, sponsored by Forrec
- Brand Realisation
- Creative Technology, sponsored by Holovis
- Exhibit – Animals
- Exhibit – Culture
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by SSA Group
- Immersive Attraction
- Immersive Experience, sponsored by Christie
- Immersive Experience – Cultural
- Marketing
- Retail & Dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – Culture
- Sustainability
- Thrills
How Do I Enter?
To enter, please visit our award entry platform here. After logging in or creating an account, simply select your entry category and complete the required fields.
You can save your entry and return to edit it at any time. Please note that entries must be paid for by the entry deadline to be included.
To benefit from our early bird discount, entries must be paid for by 28 July 2025. You can continue to edit your entry until the final submission deadline.
This year, pitch videos are mandatory for all entries, as our judges found them invaluable in selecting the 2024 winners. These videos will only be viewed by the judges, so use this opportunity to communicate directly with them. It doesn’t need to be a polished marketing video; rather, it should convey your passion and explain why your entry is significant.
For more information on key questions to address in your submission, explore our Entry Guide.
Key Dates
Early bird pricing ends: 28 July 2025
Final date for a guaranteed speaking slot with a Deluxe entry: 8 September 2025
Entries close: 29 September 2025
Sponsoring the Innovation Awards 2025
Individual category sponsorship opportunities are available for this year’s awards. Sponsors will receive prominent logo placements, website links, a judging position, and the chance to chair a panel discussion at the Festival of Innovation. For more details on sponsorship, please visit here.
If you have any queries regarding the awards or sponsorship, please reach out to Alice at [email protected].