Creating Valuable IP for Water Slides: Key Strategies
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For an intellectual property (IP) to be truly valuable, it must meet several fundamental criteria:
1. High visibility. Familiarity with the target audience is essential. This often requires ongoing investment in both the product and its promotion.
2. High reputation. Negative incidents, like those associated with Shandong prawns or the notoriety of Hainan and Lijiang, can severely damage the reputation of local tourism brands.
3. High marketing power. The ability to convert popularity and reputation into consumer demand for IP-related products and services is crucial.
4. High added value. Consider a schoolbag of identical quality; one featuring Mickey Mouse, authorised by Disney, and another with Pleasant Goat. The price difference can be substantial, with Pleasant Goat becoming a renowned cultural IP in China.
Some claim that 2016 marked the inaugural year of tourism IP. However, IP has existed long before then. 2016 was more accurately the year of IP hype.
Globally, the United States is the primary hub for IP, particularly cultural IP centred in Hollywood. Japan follows, while China’s IP does not yet rank highly. Yet, have we ever witnessed the six Hollywood giants incessantly discussing IP? Using IP as a mere slogan is a sign of inadequate speculation.
Despite the global weakness of domestic IP, Chinese individuals should strive for self-reliance. With the ongoing expansion of cultural and tourism project investments, the Chinese tendency to replicate will result in more similar products, thereby emphasising the role of IP.
As a long-standing enterprise providing toy OEM for renowned Japanese animation characters, Huaxia Animation likely comprehends the significance and value of IP.
Future Directions for Indoor Amusement Projects
1. Sense building. Utilising exceptional design and audiovisual effects, visitors will experience a unique sensory journey, evoking emotional resonance.
2. Virtual reality. Advanced technology can create amusement experiences unattainable in the real world, offering something truly unique.
3. Interactive immersion. By enhancing interactivity, players become genuinely immersed, fostering user loyalty and increasing repeat visits.
4. Special performance. Incorporating modern technology, unique performances allow visitors to experience the park’s theme culture in a dreamlike manner.
5. Module replication. Standardised and replicable, these modules ensure a consistently enjoyable experience for more visitors within limited spaces.
6. Peripheral cultural creation. Through distinctive creative merchandise, dining, and themed activities, tourists can fully immerse themselves in the atmosphere, while also boosting revenue.
For more information on Water Slide IP and other innovative amusement solutions, visit Lanchao Water Park Equipment Manufacturer.
