Creating an Engaging Water Park Theme
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In recent years, a significant influx of capital into the realm of water parks has sparked a wave of investment and development, with many adopting a major theme and content-driven approach. Intellectual properties (IPs) and thematic cultures drawn from historical anecdotes, literary works, and film and television productions are increasingly appearing in the conceptual plans of water slide developers. From the perspective of tourist cultural experiences, this is a positive development.
However, a pertinent question arises: how can high-quality IP or culture be effectively integrated with a water park theme, deepened, and realised as a tangible product for tourists? In practice, this is no simple feat.
Themed packaging is akin to wearing clothes; the fit is paramount! Conceptual design, detailed refinement, engineering model building, and construction are essential steps to bring themed ideas to fruition, a process known as “themed packaging.” Comprehensive theme packaging can perfectly convey the thematic style, allowing visitors to become fully immersed.
In essence, themed packaging is like dressing a building in clothes, with different personalities selecting attire based on their unique characteristics and traits. Similarly, themed packaging breathes life into a structure lacking distinctiveness and meaning, shaping it and imbuing it with a soul.
However, different themed packaging is like a suit that may or may not fit well. Wearing clothing that suits you and looks appealing gives you a distinctive label and a certain charm. The ideal fit doesn’t necessarily require brand names from start to finish; simple and personalised attire can also create a comfortable appearance. Therefore, themed packaging can be precisely tailored to align with one’s positioning and investment budget, achieving a balance between packaging effect and investment budget. Without themed packaging, or with packaging lacking a theme, a water park will lack vitality and soul.
After thoroughly considering the target tourists of a themed water park, it is crucial to carefully analyse what kind of theme style appeals to these target tourists. This is closely linked to the project’s location and economic status. The most viable themes at present might involve choosing between lost or ancient civilisations, science fiction themes, or influential movies or novels.
For instance, Sanya Dreamland Water Park, through the integration of legendary stories of the Phoenix and the three princesses, subtly introduced themes of “water,” “jungle,” and “mountaintop” across the park’s three regions, incorporating “Phoenix” into the theme. The theme of Hengdian Film City’s Dream Valley Water Park Phase I is inspired by the Mummy film series, utilising water-related episodes from the movie in conjunction with the water park’s landscape features and amusement experiences to create a mysterious and compelling theme culture. Additionally, Hengdian Film City Dream Valley Park II adopts “One Thousand and One Nights” as its theme, incorporating marine culture. A small children’s pool is themed around the “Sinbad wreck” story, featuring coral, jellyfish, mermaids, and other water sprays. This setting not only fully utilises the theme story but also meets entertainment needs.
For more insights on Water Park Theme Development, visit Lanchao Water Park Equipment Manufacturer’s website.
