Connect&GO Launches AI-Driven Dynamic Pricing for Attractions
Connect&GO, a prominent global provider of integrated technology and RFID solutions for the attractions industry, has unveiled its AI-powered Dynamic Pricing solution, now available for parks and attractions worldwide.
After months of successful beta testing, this feature is accessible to all current and future Connect&GO clients. For a limited time, all implementation fees will be waived, making it even simpler for operators to adopt Dynamic Pricing driven by AI.
Integrated Pricing Strategy
Connect&GO’s Dynamic Pricing was developed entirely in-house with input from operators. Ticketing, e-commerce, insights, and pricing can all be managed from a single platform, eliminating the need for external integrations or patchwork solutions. This allows operators to benefit from a streamlined environment where their pricing strategy seamlessly integrates into daily operations.
Without losing control, operators can now turn unpredictable days into predictable revenue.
For Dynamic Pricing to be effective at attractions, visitors must perceive it as fair. Connect&GO’s solution applies subtle, transparent shifts that respect price sensitivity while rewarding those who plan ahead.
Unlike rigid models that force operators into a one-size-fits-all approach, Connect&GO’s AI enhances expertise rather than replacing it.
The company’s comprehensive platform incorporates Dynamic Pricing, utilising predictive AI models trained on each park’s historical attendance, weather forecasts, and sales data to optimise ticket revenue, balance attendance levels, and maintain resilience during unpredictable conditions.
The pricing management function enables operators to quickly override the AI when circumstances change, akin to a manual handbrake. Operators can provide guidelines, make adjustments as needed, and retain ultimate control, with AI acting as a co-pilot rather than a substitute.
Subtle Changes for Significant Results
Early adopters are already witnessing the advantages of these subtle changes, with parks reporting an average 14% increase in revenue compared to the previous year. By raising ticket prices by just 4% on average, the system has generated the equivalent of an extra month of peak-season sales, all without straining operations or undermining visitor trust.
Dynamic Pricing increases prices on peak days while also reducing them when necessary. On average, visitors are now booking tickets nearly two days earlier, and the system can offer more attractive prices for advance purchases or quieter days, helping to balance attendance.
This leads to predictable visitor numbers, reliable insights into demand, steadier cash flow, and the confidence to strategically manage staff and facilities.
A park in France has utilised the system to smooth demand by encouraging visitors to book earlier for better pricing, while a waterpark in North America has leveraged the AI override feature to make quick, on-the-spot adjustments and maintain control over their pricing strategy at all times.
In the UK, a park that implemented Dynamic Pricing experienced a 44% increase in ticket revenue within just four weeks, illustrating how minor pricing adjustments can yield significant results.
Each implementation includes dedicated training and support, such as onboarding workshops and best-practice advice from parks in Europe and North America, equipping operators with the confidence to utilise Dynamic Pricing immediately.
Dominic Gagnon, CEO and co-founder of Connect&GO, states: “Dynamic Pricing shouldn’t feel like a risk—it should feel like a superpower.”
“Our roadmap is driven by customer feedback, ensuring that every feature, from the AI predictor to the override function, is designed with operators’ real challenges in mind. For us, customer-led growth equates to customer-led innovation.”
With challenges such as unpredictable weather and fluctuating demand, many operators are currently working reactively. Connect&GO assists them in transitioning to a proactive, strategic approach, allowing them to plan for the future while catering to their current visitors.
Recently, Connect&GO unveiled its new brand identity, featuring a refreshed look and tone that reflects the company’s strong commitment to the operators who create joy, energy, and magic for visitors around the globe.
