A concrete manifestation of the competitiveness of water parks

ByAlunch 2023-07-13

The Concrete Manifestation of Water Park Competitiveness: How to Stand Out in the Market

As the cultural and tourism industry continues to develop, the water park market in China is booming. Investors and operators are becoming more and more rational in their approach to water parks, and the advantages of a successful water park include IP packaging, theme activities, tourist services, water park equipment, catering and other ancillary facilities, and comprehensive tourist experience.

To stand out in the market, water parks need to introduce distinctive amusement facilities to create differentiation and attract target customers. This can be achieved by focusing on four key aspects: innovation, quality and performance, return on investment, and after-sales service.

Innovation is key to attracting tourists and bringing repeat customers. Unique and innovative water park equipment can bring visitors a unique amusement experience that cannot be replicated by other similar slides. Quality and performance must not be compromised, and a high-standard water slide must have a better experience for tourists, a safer and controllable taxi route, a more durable FRP material, a smoother operation, and a lower maintenance cost.

The cost of designing and purchasing water slides for water parks only accounts for about 20% of the total investment in the new park, but those water amusement facilities that integrate industry-leading innovation, technology and high-quality water amusement facilities can create 70%-80% of the park’s operating income in the long run.

Finally, excellent after-sales service will help the water park to operate more efficiently. Through reasonable maintenance, the life of a water slide can reach at least 20 years. Building a successful, popular, and uniquely differentiated water park can gain a competitive advantage in the regional market for a long time in the future.

Author: Alunch

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